Public Engagement KPIs

The Heart Revolution

We are still setting up this KPI dashboard. It is already partially functional.
Some data is displayed in real-time, other data we update manually weekly.
It takes 10 sec. for the panels to load.

Big Picture View

We are working on compounding the core data into one graph, displaying:

- Visitors to websites [THR, Screenings, Magazine]
- Viewers who watched full film
- Number of people who shared content/used specific hashtags
- Number of people who participated in survey
- Number of people who participated in global meditation
- Number of people who participated in Show Your Heart challenge
- Newsletter subscriber count/growth
- YouTube subscriber count/growth
- Magazine subscriber count/growth
- Commenters counts

Screenings Overview 

Viewer Feedback

In our virtual screenings we ask viewers to give us feedback after watching the film.
These are the results from our current screenings, started in July 2024.
Example of our virtual screening page:

What do you think about our film?

 The Heart Revolution Website

This website is not yet used to deliver the actual screenings. It provides information about the film.

 One Beautyfull Life Website

This website is build on the learnworlds.com platform, used by universities, to deliver our screenings, courses and additional engagement activities. We run current screenings via this website.

 Beautyfull Life Magazine

This is our soft-launched online magazine to offer content building further awareness and nurture the conversation beyond the campaign end.

Community KPIs

We are working on implementing the following KPIs to measure the heart revolution community. these are people who are engaging in activities beyond visiting the website and/or watching the film/youtube content:

- number of people who participated in 
   - survey
   - global meditation event
   - show your heart challenge
   - accompanying course
   - invited others
   - ???

Awareness KPIs

We are working on implementing the following KPIs to measure awareness:

- number of people who used specific #hashtags that we introduced
      [measured using social listening tools]
- number of people who visited specific pages on our websites
- number of people who watched the film
- number of people who watched specific videos on our youtube channel

Conversations KPIs

We are working on implementing the following KPIs to measure 'the conversation':

- list of articles in third party publications writing about
   - 'scientists discover heart is more than a pump' / or similar
   - THR film
- list of youtube videos mentioning/about THR / heart is more than a pump
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